Solution
Brand
Capital Soft Consulting
Capital Soft Consulting develops software solutions for working with various financial instruments on stock markets in Russia and worldwide. The company's primary focus is on developing technologies for automated stock market trading, electronic brokerage, and client consulting.
Our team developed the company's logo and brand identity system.
The typeface and the "binary code play" in the name reference CSC's work while also adding a touch of humor, lightening the atmosphere. Capital Soft Consulting is not about robots, it's about the real people — the developers and consultants — behind the technology.

The logo visually represents both the name and the core nature of the company. The letter "S" is formed by two "C's," mirroring how "Capital" and "Consulting" make up the "Soft" component of the company's identity.
The typeface and the "binary code play" in the name reference CSC's work while also adding a touch of humor, lightening the atmosphere. Capital Soft Consulting is not about robots, it's about the real people — the developers and consultants — behind the technology.

The logo visually represents both the name and the core nature of the company. The letter "S" is formed by two "C's," mirroring how "Capital" and "Consulting" make up the "Soft" component of the company's identity.
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