Objective
Solution
Brand
YESTЬ
YESTЬ represents the next level in restaurant service. It's a simple and user-friendly app that connects restaurants and diners – digital natives who prioritize mobile convenience and speed. Book tables, order takeout or delivery, and, most importantly, place instant orders directly from your table without waiting for service. All in just a few taps.
We delivered a significant redesign, transforming the user experience.
• Optimized the key screens, payment process, and order tracking system through user-centered research (timeline analysis, UX testing, surveys).
• Built a scalable design system with comprehensive component documentation.
• Elevated the visual brand by incorporating 3D illustrations, engaging characters, and dynamic animations.
• Strengthened the brand identity across all touchpoints to ensure immediate recognition and understanding.
• Optimized the key screens, payment process, and order tracking system through user-centered research (timeline analysis, UX testing, surveys).
• Built a scalable design system with comprehensive component documentation.
• Elevated the visual brand by incorporating 3D illustrations, engaging characters, and dynamic animations.
• Strengthened the brand identity across all touchpoints to ensure immediate recognition and understanding.
To design a vibrant, memorable brand and an intuitive, visually compelling user interface for the app.
Business objective
The service is new to the market but is quickly expanding.
Unique value proposition: Table-side food ordering via QR code. To positively influence key performance metrics, we adopted a product-thinking approach.
Success metrics for the new version:
• 5% growth in app downloads
• Maintain user retention (avoid MAU decline)
• Reduced payment error rate
• Improved payment conversion rate
• Higher Retention rate and longer average visit duration
• Increased ARPU
The service is new to the market but is quickly expanding.
Unique value proposition: Table-side food ordering via QR code. To positively influence key performance metrics, we adopted a product-thinking approach.
Success metrics for the new version:
• 5% growth in app downloads
• Maintain user retention (avoid MAU decline)
• Reduced payment error rate
• Improved payment conversion rate
• Higher Retention rate and longer average visit duration
• Increased ARPU
Business objective
The service is new to the market but is quickly expanding.
Unique value proposition: Table-side food ordering via QR code. To positively influence key performance metrics, we adopted a product-thinking approach.
Success metrics for the new version:
• 5% growth in app downloads
• Maintain user retention (avoid MAU decline)
• Reduced payment error rate
• Improved payment conversion rate
• Higher Retention rate and longer average visit duration
• Increased ARPU
The service is new to the market but is quickly expanding.
Unique value proposition: Table-side food ordering via QR code. To positively influence key performance metrics, we adopted a product-thinking approach.
Success metrics for the new version:
• 5% growth in app downloads
• Maintain user retention (avoid MAU decline)
• Reduced payment error rate
• Improved payment conversion rate
• Higher Retention rate and longer average visit duration
• Increased ARPU
Working process
🔎 UX audit — Conducted a thorough analysis of the user journey, pinpointing pain points and suggesting improvements.
🧪 UX testing — Performed user testing in a real-world cafe environment to observe app interactions firsthand.
📊 Surveys — Gathered insights on restaurant selection criteria and navigation enhancement opportunities.
🎨 Redesign — Created a contemporary visual aesthetic emphasizing 3D illustrations and engaging characters.
🛠 Design system — Implemented a design system comprising 276 components, animations, and theme-switching tokens.
🔎 UX audit — Conducted a thorough analysis of the user journey, pinpointing pain points and suggesting improvements.
🧪 UX testing — Performed user testing in a real-world cafe environment to observe app interactions firsthand.
📊 Surveys — Gathered insights on restaurant selection criteria and navigation enhancement opportunities.
🎨 Redesign — Created a contemporary visual aesthetic emphasizing 3D illustrations and engaging characters.
🛠 Design system — Implemented a design system comprising 276 components, animations, and theme-switching tokens.
Working process
🔎 UX audit — Conducted a thorough analysis of the user journey, pinpointing pain points and suggesting improvements.
🧪 UX testing — Performed user testing in a real-world cafe environment to observe app interactions firsthand.
📊 Surveys — Gathered insights on restaurant selection criteria and navigation enhancement opportunities.
🎨 Redesign — Created a contemporary visual aesthetic emphasizing 3D illustrations and engaging characters.
🛠 Design system — Implemented a design system comprising 276 components, animations, and theme-switching tokens.
🔎 UX audit — Conducted a thorough analysis of the user journey, pinpointing pain points and suggesting improvements.
🧪 UX testing — Performed user testing in a real-world cafe environment to observe app interactions firsthand.
📊 Surveys — Gathered insights on restaurant selection criteria and navigation enhancement opportunities.
🎨 Redesign — Created a contemporary visual aesthetic emphasizing 3D illustrations and engaging characters.
🛠 Design system — Implemented a design system comprising 276 components, animations, and theme-switching tokens.
Solutions
Onboarding
Eye-catching 3D illustrations create a positive first impression and guide users through the initial setup.
Eye-catching 3D illustrations create a positive first impression and guide users through the initial setup.
Solutions
Onboarding
Eye-catching 3D illustrations create a positive first impression and guide users through the initial setup.
Eye-catching 3D illustrations create a positive first impression and guide users through the initial setup.
Registration and login
Friendly characters greet users, creating a welcoming and approachable experience.
Friendly characters greet users, creating a welcoming and approachable experience.
Registration and login
Friendly characters greet users, creating a welcoming and approachable experience.
Friendly characters greet users, creating a welcoming and approachable experience.
Main screen, filter, and search
Restaurant profiles now offer more comprehensive details: cuisine, ratings, special offers, and real-time availability trends.
Restaurant profiles now offer more comprehensive details: cuisine, ratings, special offers, and real-time availability trends.
Main screen, filter, and search
Restaurant profiles now offer more comprehensive details: cuisine, ratings, special offers, and real-time availability trends.
Restaurant profiles now offer more comprehensive details: cuisine, ratings, special offers, and real-time availability trends.
Restaurant menu
We simplified tab organization to eliminate ordering confusion.
We simplified tab organization to eliminate ordering confusion.
Restaurant menu
We simplified tab organization to eliminate ordering confusion.
We simplified tab organization to eliminate ordering confusion.
Shopping cart
We empowered users with flexible item management and serving order customization.
We empowered users with flexible item management and serving order customization.
Shopping cart
We empowered users with flexible item management and serving order customization.
We empowered users with flexible item management and serving order customization.
Checkout process
We implemented clear and logical steps, user-friendly guidance, and reduced payment errors.
We implemented clear and logical steps, user-friendly guidance, and reduced payment errors.
Checkout process
We implemented clear and logical steps, user-friendly guidance, and reduced payment errors.
We implemented clear and logical steps, user-friendly guidance, and reduced payment errors.
Payment and errors
Formerly, FPS (Faster Payments System) transaction failures led to user drop-off. Now, alternative payment options provide users with more reliable ways to finalize their transactions.
Formerly, FPS (Faster Payments System) transaction failures led to user drop-off. Now, alternative payment options provide users with more reliable ways to finalize their transactions.
Payment and errors
Formerly, FPS (Faster Payments System) transaction failures led to user drop-off. Now, alternative payment options provide users with more reliable ways to finalize their transactions.
Formerly, FPS (Faster Payments System) transaction failures led to user drop-off. Now, alternative payment options provide users with more reliable ways to finalize their transactions.
Order status
Users can now easily track progress at every stage of their order. Support access and helpful information are readily available.
Users can now easily track progress at every stage of their order. Support access and helpful information are readily available.
Order status
Users can now easily track progress at every stage of their order. Support access and helpful information are readily available.
Users can now easily track progress at every stage of their order. Support access and helpful information are readily available.
Tips
Delightful click animations transform tipping into an engaging and heartfelt experience for the waiter.
Delightful click animations transform tipping into an engaging and heartfelt experience for the waiter.
Tips
Delightful click animations transform tipping into an engaging and heartfelt experience for the waiter.
Delightful click animations transform tipping into an engaging and heartfelt experience for the waiter.
Profile
Streamlined access to customer support services and bonus rewards program.
Streamlined access to customer support services and bonus rewards program.
Profile
Streamlined access to customer support services and bonus rewards program.
Streamlined access to customer support services and bonus rewards program.
Payment summary
Simplified access to billing info, server calls, and tipping all within a single screen.
Simplified access to billing info, server calls, and tipping all within a single screen.
Payment summary
Simplified access to billing info, server calls, and tipping all within a single screen.
Simplified access to billing info, server calls, and tipping all within a single screen.
App marketplace
Visually striking creatives for the App Store and Google Play that instantly communicate the app's core value proposition.
Visually striking creatives for the App Store and Google Play that instantly communicate the app's core value proposition.
App marketplace
Visually striking creatives for the App Store and Google Play that instantly communicate the app's core value proposition.
Visually striking creatives for the App Store and Google Play that instantly communicate the app's core value proposition.
Splash screen
A stylish loading screen to set the tone and create an engaging first impression.
A stylish loading screen to set the tone and create an engaging first impression.
Splash screen
A stylish loading screen to set the tone and create an engaging first impression.
A stylish loading screen to set the tone and create an engaging first impression.
Design system
We invested significant effort in developing a comprehensive design system, generating 276 components, including icons, and incorporating animations wherever possible. The system includes tokens for dynamic app theming. The complete design system has been archived in a shared component library, ensuring its accessibility and reusability for future projects.
We invested significant effort in developing a comprehensive design system, generating 276 components, including icons, and incorporating animations wherever possible. The system includes tokens for dynamic app theming. The complete design system has been archived in a shared component library, ensuring its accessibility and reusability for future projects.
Design system
We invested significant effort in developing a comprehensive design system, generating 276 components, including icons, and incorporating animations wherever possible. The system includes tokens for dynamic app theming. The complete design system has been archived in a shared component library, ensuring its accessibility and reusability for future projects.
We invested significant effort in developing a comprehensive design system, generating 276 components, including icons, and incorporating animations wherever possible. The system includes tokens for dynamic app theming. The complete design system has been archived in a shared component library, ensuring its accessibility and reusability for future projects.
Brand implementation
We identified a challenge: users were frequently overlooking the QR code placements on tables.
Solution: Vivid stickers, table tents, menu inserts, and door decals.
We identified a challenge: users were frequently overlooking the QR code placements on tables.
Solution: Vivid stickers, table tents, menu inserts, and door decals.
Brand implementation
We identified a challenge: users were frequently overlooking the QR code placements on tables.
Solution: Vivid stickers, table tents, menu inserts, and door decals.
We identified a challenge: users were frequently overlooking the QR code placements on tables.
Solution: Vivid stickers, table tents, menu inserts, and door decals.
Team
Anton Gural - art director
Ekaterina Ovchinnikova - product designer
Anton Kulakov - UX/UI designer
Andrey Rudin - 3D illustrator
Anya Turchenko - character illustrator
Sonya Barabash - graphic designer
Ksenia Rosenbaum - graphic designer
Denis Soldatkin - UX writer
Anton Gural - art director
Ekaterina Ovchinnikova - product designer
Anton Kulakov - UX/UI designer
Andrey Rudin - 3D illustrator
Anya Turchenko - character illustrator
Sonya Barabash - graphic designer
Ksenia Rosenbaum - graphic designer
Denis Soldatkin - UX writer
Team
Anton Gural - art director
Ekaterina Ovchinnikova - product designer
Anton Kulakov - UX/UI designer
Andrey Rudin - 3D illustrator
Anya Turchenko - character illustrator
Sonya Barabash - graphic designer
Ksenia Rosenbaum - graphic designer
Denis Soldatkin - UX writer
Anton Gural - art director
Ekaterina Ovchinnikova - product designer
Anton Kulakov - UX/UI designer
Andrey Rudin - 3D illustrator
Anya Turchenko - character illustrator
Sonya Barabash - graphic designer
Ksenia Rosenbaum - graphic designer
Denis Soldatkin - UX writer
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for forward-thinking companies
on brand creation and brand transformation
for forward-thinking companies
